This role is at the forefront of marketing technology, providing opportunities to leverage software and data to craft better campaigns, orchestrate touchpoints across channels, and ensure an outstanding customer experience. You'll bridge the gap between user experience and marketing goals, making this role critical to scaling growth. As a hybrid professional who speaks both tech and marketing, you'll have the chance to make a significant impact on the company's growth.

Your Objectives:

• Design and manage the entire MarTech architecture to improve AURUM’s customer acquisition, engagement, and retention (#setup #integrate #automate)
• Lead MarTech projects from ideation to implementation in close collaboration with marketing, sales, and ONE tech team (#design #introduce #execute)
• Develop and implement a performance reporting framework for all marketing activities, providing regular and actionable insights to the marketing team and to our franchise partners (#track #analyze #optimize)

Your Results In The First 90 Days:

• Review and complete the MarTech ecosystem (AdTech, CMS, CRM, Asset Management) by selecting, integrating, and automating processes needed to increase B2C and B2B campaign conversions
• Work with design and UX experts to improve the global website and develop local studio and campaign-based pages
• Develop analytics dashboard to track and measure funnel performance across all platforms for global and local studio marketing

Your Responsibilities:

• Manage digital marketing projects from conception to completion, ensuring they help achieve marketing goals, are delivered on time, within budget, and in line with brand policy
• Ensure marketing operations across all platforms (AdTech, CMS, CRM) are measurable and tracked
• Conduct regular audits and A/B tests to identify areas for improvement and optimization across all channels
• Deliver data-driven insights and make informed decisions about the optimization and automation of marketing operations
• Work closely with the marketing team to develop and execute digital marketing campaigns across various channels including social, email, search, video
• Use marketing automation tools, data, and analytics to execute, track customer engagement, and identify areas for optimization
• Collaborate with cross-functional teams including developers, UX/web designers, content creators, and sales to ensure the successful execution of digital projects
• Stay up-to-date with industry trends and best practices in digital marketing and technology, and recommend new approaches to improve our digital marketing efforts
• Ensure compliance with legal and regulatory requirements for digital marketing campaigns

Your Story:

• 5 years of experience in digital marketing, with a focus on digital channels, data and analytics
• Strong analytical skills and experience working with data to measure and optimize campaigns
• Excellent project management skills with experience managing multiple digital projects simultaneously
• You can see the bigger picture, but you know it's the fine details that really matter
• You know digital marketing best practices, tools, and techniques, or even have your own playbooks
• You have expert knowledge of database management and proven experience in segmentation and audience targeting, analyzing large sets of user data, and the ability to turn findings into meaningful actionable insights
• Strong communication skills and ability to collaborate with cross-functional teams
• Attention to detail and ability to prioritize tasks in a fast-paced environment
• You’re happy to step out of your comfort zone and learn new skills

If you are a tech-savvy marketer with a passion for software-powered projects and project management skills, we encourage you to apply for this exciting opportunity to join AURUM, one of the fastest-growing fitness and longevity start-ups in Europe!

Apply for this role
Send your CV with examples of projects/campaigns you managed and a brief motivation letter to employee.experience@aurumfit.com. Expect to hear from us within the next 10 days!